Checklist for getting prospects

Checklist for getting prospects - Coaching idea

During our NLP coaching seminars delegates find it useful brainstorming ways of attracting clients. These are currently the top thirteen.

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Checklist for getting prospects

All have advantages and disadvantages - however one or two are more likely to work best for your style and for your particular business.

There is a strong argument to start with what you enjoy. All require skill and persistence. There is only one test - does the activity, when carried out consistently produce results that improve your business. If not develop your approach or start a new activity.

• Website, blogs and opt in email newsletter
• Cold calling (may be combined with direct mail) and phone contact
• Direct mail, including letters, postcards and leaflets
• Traditional networking and referral building, Includes calling, emailing and socialising with past customers, work colleagues, contacts and friends.
• Asking for recommendations as for who to contact. Also consider joining networking groups and industry clubs.
• Electronic networking to support traditional networking or to develop new contacts. e.g. ecademy linkedin, plaxo, ryze, open BC
• Writing, including press releases, case studies, customer referrals will support your other activities as well as generate new contacts
• Speaking at public and industry events
• Speaking or taking a stand at and exhibitions, conferences or specialist industry events
• Organising paid or unpaid 'introductory sessions
• Advertising or advertorials
• Developing partnerships or agents
• Set up a formal referral system
• Employing sales people full time or on contract

and don't forgetPast customers, employers and colleagues may be a useful source of new business and leads. Even past conflict can be the basis of future rapport.

Also - keep testing! Two promotions of the same product or service can have very different results depending on the headline.

Michael - Director

PPI Business NLP Ltd

The Business NLP provider of choice

Our sister company http://www.execcoach.net/ is now No 1 on http://www.google.com/ for executive coaching