NLP Podcast Extract : Andrew Wilcox on Online Networking

Andrew runs 'Cabre' which helps other businesses to rapidly capture, organise and publish their knowledge. For example: recording and publishing events from team meetings to large conferences; creating mind maps for presentations, web sites and printed publications; structuring early stage projects and product developments by converting ideas into plans and requirements; training companies and individuals to exploit Mindjet’s MindManager software.

"My name's Andrew Wilcox and my business is called Cabre. It has two purposes, to service the MindManager community and to make use of MindManager in a variety of situations. MindManager is a very comprehensive Mind Mapping software which interfaces with the Microsoft Office world."

"So I retail, I train people on how to use it and then do jobs for people, such as produce Mindmaps that they can take in presentations when they're trying to partner up with new business's - to explain their business in terms of how the new combination would work. Through to taking Mind Mappers to conferences along with video people and audio people and recording the whole event and publishing it on a website."

"I've been connecting with people online for quite a long time. I was looking back on this yesterday - I started using email at work at the late 1980's. I certainly remember arranging to meet people at the pub using the office email system, and they were only next door to me. A similar thing to that, also in the early years I was with Compuserve in the early 90's, I had a modem on the back of my Amstrad portable PC, and found out interesting things like how - what the fingering was for a fife that I bought at a car boot sale, through that process of asking a question on compuserve, inside a music group somewhere."

"The one I have the major strength with at the moment is Ecademy, which I joined in 2004. I also do a little bit of work in LinkedIn and Xing and I'm on Facebook too, but I can't say that I'm very active on it."

"Directly for the business, I get attendees for my courses, and people buy software from me because they've met me on Ecademy, principally and see what I do. I get referrals from clients, I get associates that work for me with my clients. And Ive received lots and lots of advice on sales and marketing and internet marketing, building websites and so on."

"I think it's important, particularly for small business', because we need help! We're operating as individuals or small partnerships, inside those, the individuals and the partnerships, but between those, that experience is often in quite a narrow area - for example my background is in engineering, it's not in sales or marketing. So the more we help each other, the better we'll get and the more able we'll be to take on bigger and better business's with bigger and better clients."

"I think that the first thing is being able to listen. It's not selling, it's listening. it's finding out what other people can do, what other people want. It's then connecting them with the resources that they want - and when you get the opportunity it's about being very clear about what it is you do. understand the message quickly and begin to ask you question about what you do rather than you trying to tell them what you do."

"I think I'd have to say almost any time. it's part of my working day. My network is part of my business, so it's very difficult to differentiate it at some times, and I don't think that I particularly want to. So most of the time I'm working from my home office, but I'm also networking in hotels, in the members lounge of the IoD where they're free wireless, at train stations, anywhere."

"I don't go 24-7, but it's not a 9 to 5. So I'm quite often working on it in the evenings, and have been periods that I've been working very early in the morning but not in the last year - I've managed to stop doing that addiction."

"I think they've got to create a strong profile first of all, because that's the first thing that people see of them online. They should then try and find people with similar interests, because that will be a cozy and comfortable group to start in, because we all have the same language and you'll start to understand the process's and tools that are involved whichever online networking site you're using."

"The next stage would be to start commenting on other peoples blogs, and then doing your own blogs, and then joining clubs, and then forming your own clubs. It's an iterative process, you don't have to do it all at once."

"I think profiles are very individual things. it's not like trying to replicate a CV, where you've seen one CV you've seen them all. Your profile should be different, it should be characteristic of you. So my belief is that you should write it and not get someone else to write it. You might want to take advice from people - and they should get a flavour of your attitudes, the business's you're involved with, your social interests, because someone may want to talk to you about that, and then lead to something else you never know."

"I think you have to be able to type. I was talking to someone only the other evening and he said 'I'm going to make a business now out of teaching people to type because you can see that people are very slow at interacting and that is the method of the keyboard - you can use ink, you can use voice-to-text, but predominantly it's typing. So if they're going to get going, just brush up on your typing skills."

"I think now there's a need to understand some html, and the other things that go towards making up a web page. because you're missing out on the richness that you can achieve. So if you don't understand how to embed your short youtube video onto one of the pages on your site, then you're going to fall behind. So it's important. "

"I don't think it's very difficult. I certainly think it's much easier than learning a new foreign language. Again, you can do it in stage, some people struggle to just add links to what they're writing, others struggle to add images - these are two straight forward things - and you just have to talk to someone that knows how to do it and let them explain it, and they're all out there willing to do that on these social networks."

"if they're talking to me about something, I'm giving them some of my knowledge, because it's pointless it all being locked inside my head - I would prefer it being out there and being used."

"That they're watching me, hopefully. Or listening to me. Or reading me. You have to believe that the rest of the world is actually looking at what you're doing, otherwise it's going to be a rather pointless activity."

Read or listen to the full Andrew Wilcox transcript and podcast on Networking.

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Liam Beale

Business Development Manager

PPI Business NLP: NLP Training and NLP-based Business Training